Ride Home Roads

After retiring Ben King, a 15-year professional cyclist, double Grand Tour stage winner, and 5 time USA National Champion, set out to bring cycling events to his home state of Virginia.

Ride Home Roads is an annual gran fondo (“big ride”) hosted in Richmond Virigina. Routes include a 62 mile metric century, 44 mile ride, and a 16 mile ride.

Overview

Visual Identity
Logo Design
Rider Apparel

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