Coalition for Green Capital
CGC incubates local clean energy finance organizations (often called Green Banks) and structures public, private and mission-driven capital for investment through those organizations. CGC, a 501c3 non-profit, is the leading expert and implementer of Green Banks, with a decade of work around the world that has led to over $2 billion of clean energy investment.
Overview
Visual Identity
Logo Design
The Inspiration
The CGC logomark is inspired by guilloches, the endless ornamental patterns found adorning currency throughout the word.
Typography
Taking another page out of paper money, the primary typeface Noe Display was chosen to resemble the sharp serifs found on US bank notes.