Nike Self Care Celebration
STARS CGI is a collaboration of ten leading NYC nonprofits that support girls and young women of color overcome barriers to success, grow emotionally, academically and physically stronger, and develop as leaders in their communities. In partnership with STARS, Nike celebrated a week of self-care through four events focused on four verbs: motivation, activation, creation, and celebration.
Project Credits
Agency:
Second Melody
Team:
Liv Mendez
Nicole Corcoran
Overview
Brand Identity
Logo Design
Campaign
The Logo
The Self-Care Celebration logo celebrates the bright, macro glimmer of New York City and the micro, grungy details of the city these young women know and love.
