KenCrest
For over 118 years, KenCrest has been dedicated to enhancing the lives of over 12,500 individuals. KenCrest actively contributes to community growth by investigating opportunities, rallying resources, and fostering the aspirations of individuals with developmental and intellectual disabilities (IDD), as well as young children and their families across Pennsylvania, Connecticut, and Delaware.
Overview
Visual Identity
Logo Design
Campaign
Project Credits
Agency:
Second Melody
Team:
Gina Hersch
The Brief
KenCrest looked to us to further develop their existing brand with an identity extension. They found equity with their existing tree logomark, but needed were game to expand the visual identity however necessary.
The Approach
Instead of ignoring their tree logomark, we took advantage of it as a strong brand asset. A leaf repeating pattern was made from its leaves. This created the oppotunity to use the wordmark without the logo when the piece would be overwhelmed with the leaf pattern.
We introduced new typefaces for the brand and defined an extended color palette using their existing blue tones as the basis for everything.
