Advanced Orthomolecular Research (AOR) is a nutraceutical supplement brand based in Calgary, Canada. In the winter of 2018, after 25 years in business, they launched 120+ products for the United States market.
This launch was the ideal opportunity to rebrand AOR from the ground up — a new visual identity, new packaging, and a campaign to introduce AOR to Americans.
The primary obstacle was our lack of limitations. Research shows that no particular demographic is in search of supplements — because everyone is. There’s nearly an even split between genders, ages, and whether consumers are looking for supplements that correct existing ailments, improve themselves, or prevent ailments.
This project was done as the lead brand designer of Pix-l Graphx.